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ATTENTION! GOOGLE HAS UPDATED THE PRECEDENTS (JUNE 2019 CORE UPDATE)

ATTENTION! GOOGLE HAS UPDATED THE PRECEDENTS (JUNE 2019 CORE UPDATE)

Google reported that in the coming days it would carry out an update of the core of Google. For those who don’t understand too much about algorithms or mathematical formulas or even search engines, it means that Google is going to change some of its indexing and/or listing criteria for the different pages that are found on the internet. Here, we will see how some pages increase or decrease depending on the new criteria that Google imposes.

It says that the criteria will be very similar to the previous ones. These were always to improve the user experience and penalize spam and those pages that may be detrimental to users’ lives (health, money …)

In previous months, or more specifically in previous years, we could see how pages that grew a lot in the algorithm change of March 2018 fell in August of the same year.

Each and every one of Google’s decisions is based on improving the user experience in the search. Worse with their decisions Google causes a real headache to many web portals that invest thousands of dollars and hundreds of hours trying to position their web pages on the internet.

In the next few days, we will see more clearly how this affects the different sectors, but it is not very promising to announce it with great fanfare.

How does Google algorithm work?

Perhaps it is the best-kept secret in the world. That’s why Google is very suspicious in terms of giving information to Webmasters (referring to the algorithm, in other fields they are generous).

According to the founder of Google, Larry Page, the goal of a good search engine is always to offer the exact information in the shortest possible time. That’s why Google has an open fight against SPAM and the Webs that perform black SEO (bad SEO practices).

Not many years ago Google mediated more than two hundred factors in each Web page to classify it, but nowadays it is “rumored” that Google has a neural network that applies AI (artificial intelligence).   So Webmasters don’t have any idea of ​​how Google really works, but also when we understand how it does, it launches an Update (algorithm update) and dislodges us again.

This also happens with the visibility analysis of SEO projects, where many dare to determine what problems other sites have had and why their SEO visibility has gone up or down without really knowing the details of the project. Can we really dictate conclusions only by analyzing the visibility of a website?

In my opinion, it is not possible. Although not only SEO professionals are wrong in our “estimates”, Google makes and undoes on their own updates constantly. Let’s take a look at some of the most talked updates and retreats from Google.

  • The positioning of keywords in Head and Tail

In the middle of the year, we saw how Google started to pull big brand positions for generic keywords, giving way to other results such as media and news, including these in practically all of the generic results.

  • Meta Description of more than 300 characters

At the end of 2017, we saw how many sites adapted their goals to the new length published by Google. However, did it really make sense to publish long meta descriptions when at the same time Google told us that the focus of Main SEO was mobile? This adjustment lasted little, now few meta descriptions of more than 300 characters can be seen without being cut in the results of the SERPs.

  • Local Results for Generic Searches.

We have also seen local results for generic searches such as “card games” where Google showed local snippets of toy stores. There are other cases like Carolina Herrera, where for the search of the generic keyword of a specific paint brand the local results include the home insurance pages too.

What changes Google has made this June 2019 is still very much unpredictable. We all are looking forward to understanding the criteria so that we can keep on displaying our websites on the top.

Annotations in Analytics to analyze the data with perspective

Remember that there are several methods to annotate in our Analytics account about some updates or relevant changes. You can do it manually through the administration panel (in the desired view, Manage >> annotations).

In this panel, you should note something like representatives that allow you to have control of both external and internal factors that may affect the traffic that reaches your website.

The extension of chrome has been updated as “Improved Google annotations”. It is an extension that we can add in our Chrome account and that automatically marks in the Analytics view the most relevant updates of the algorithm might look like a luxury for those who resemble Dory.

In the coming weeks we will be able to analyze the data obtained from visibility, traffic and positioning of our sites, assessing whether it is really a mere communication, or has a greater impact, as was the update last year in August.

Google Algorithms Update 2019

We begin this new year 2019 with some small modifications in the algorithm of Google that have not affected in a meaningful way to most pages, but that has had an impact on specific niches.

Update June 1, 2019

Did you think that this summer you were going to rest easy? Well, no! Google officially announces a major update in its core, that is, in the main algorithm that classifies the sites for their positioning. Google has called it “Basic Update of June 2019”, although as we all know … basic has nothing.

While it is true that Google makes several updates of this type a year, also what it is every time it does is brown in the SERPS.

What has changed?

Right now it is very early and it is difficult to guess what they have adjusted. It is not very clear which types of sites will be most affected this time. We will continue to monitor the situation and keep you informed of any information we receive related to this update.



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