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BEGINNER’S GUIDE TO GEO-TAGGING – WHAT, HOW AND ADVANTAGES

BEGINNER’S GUIDE TO GEO-TAGGING – WHAT, HOW AND ADVANTAGES

Beginner’s Guide to Geo-Tagging – What, How and Advantages

  • From the perspective of a local business owner, getting a website in front of a local can be a difficult experience. Geo-Tagging enables customers to find your location easily.
  • The practice is not new but started to gain popularity after Flickr adopted it.
  • It is a useful strategy that a locally-oriented website can adopt to boost SEO efforts and increase website traffic.

What is Geo-Tagging?

  • Geo-Tagging is the practice of associating geographic coordinates to a web page. These geo-coordinates include latitude and longitude.
  • Geo-Tagging involves embedding this coordinates into a page, image, or any other media by design.
  • It informs the search engine bots to make a connection between a media file and the location where it was created.
  • A typical example of a Geo-Tagging application is when a website detects your country of origin and displays the appropriate language on the homepage.
  • As mobile browsing grows, search engines are factoring in the user’s current location to the results they deliver.
  • You can optimize Geo-Tagging to show a particular location.

How does Geo-Tagging Work?

  • Mobile users are getting more specific about their queries. Geo-Tagging makes it possible to narrow down search results to the ones that are relevant to the searcher.
  • Your visitors will not see this information, but search engine bots can read and analyze geotags are they crawl the internet looking for data.
  • There is no standard format for Geo-Tagging among search engines. You can use multiple techniques to enable bots looking for something specific to find the tags they can read.
  • The semantic markup will allow the device and search engine to identify the latitude and longitude of your location. This kind of information can help obtain precise results associated with a location based on a search query.
  • All kinds of location data can be uncovered using geotags.
  • The most common way you can have all images geotagged is by taking them on a GPS-enabled device like a smartphone. That way, a photo can be tied to the location where it was taken.

Advantages of Geo-Tagging

  • Studies have shown that websites that include images rank higher in search results. For local businesses, images become even more important for boosting traffic.
  • Combined with quality images, Geo-Tagging can help your business to rank higher.
  • As a business owner in a small town, you don’t need to worry about finding customers on the other side of the world. Geo-Tagging allows you to find customers who are in your locality.
  • To grow your business locally, you can attract local searchers.

Conclusion

  • Missing Geo-Tagging in your site can be the reason why your competitors rank higher than you. This means that your customers might never see your business on search results.
  • Geo-Tagging is something that all search engines including Bing, Yahoo, and Google use to determine the results to deliver on searches.
  • Ignoring the significance of Geo-Tagging can be costly.


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