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October 2023 Spam Update

The October 2023 Google Spam Update, which commenced on October 4th and concluded on October 20th, was a significant global update aimed at addressing various types of spam reported by community members in languages such as Turkish, Vietnamese, Indonesian, Hindi, Chinese, and others. This update targeted spam tactics like cloaking, hacked content, auto-generated content, and scraped content, with the goal of reducing the visibility of spam in search results.

Key Objectives of the Update

Google’s primary objective with the October 2023 Spam Update was to enhance the quality of search results by minimizing spammy websites and improving spam detection in multiple languages. The update specifically focused on languages like Turkish, Vietnamese, Indonesian, Hindi, and Chinese, aiming to provide more accurate and relevant search results for users worldwide.

October 2023 Spam UpdateImpact and Rollout

The impact of the October 2023 Spam Update was notable, with a significant number of spam sites being targeted around October 9, 2023. The update took approximately 15 days and 12 hours to roll out, starting on October 4th and concluding on October 20th. It was designed to work in conjunction with the October 2023 core update, making it challenging to precisely measure its impact. However, observations indicated a visible reduction in spam sites in search results following the update.

Recommendations for Website Owners

For website owners, especially those operating in languages other than English, it was crucial to monitor any fluctuations in rankings following the update. To minimize the impact of the spam update, website owners were advised to review their websites for spammy content, ensure high-quality and informative content, focus on acquiring high-quality backlinks, avoid spammy link-building tactics, and regularly monitor website performance using tools like Google Search Console.

Strategies to Mitigate the Impact

Website owners were encouraged to take proactive steps to minimize the impact of the Google Spam Update on their websites. These steps included reviewing websites for spammy content, ensuring the quality and relevance of content, acquiring high-quality backlinks, avoiding spammy link-building practices, monitoring website performance, using original content, providing proper attribution for content, avoiding keyword stuffing, using natural language in content, updating content regularly, and adhering to Google’s spam policies.

Google Search spam updates and your site

While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.


In conclusion, the October 2023 Google Spam Update was a significant initiative by Google to enhance the quality of search results by targeting various spam tactics across multiple languages. Website owners needed to be vigilant, proactive, and compliant with Google’s guidelines to ensure their websites were not adversely affected by the update. By following best practices and maintaining high-quality content, website owners could navigate the evolving search landscape and continue to provide valuable information to users worldwide.



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