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HOW TO MAKE YOUR SVOD WEBSITE STAND OUT ON GOOGLE SERPS

HOW TO MAKE YOUR SVOD WEBSITE STAND OUT ON GOOGLE SERPS

How to Make Your SVOD Website Stand Out on Google SERPs

  • Subscription Video On Demand websites are growing in popularity for offering consumers the freedom to choose, by providing greater control.
  • Ranking higher in Google SERP is an excellent way to capitalize on relevant searches.
  • Unfortunately, these attributes present SVOD sites with the problem of retaining customers.
  • The primary failure of most providers is content discoverability.
  • The consumer enjoys flexibility which allows them to opt-out when they discover content from another SVOD provider. The best way to retain subscribers in such a fluid market is by making your website stand out in Google SERPs.
  • You can give consumers the impression that you offer something different from the rest in many ways.

Use dedicated landing pages

  • It would be best if you make it easier for consumers to browse content. As an SVOD provider, you need a dedicated landing page for the various types of content you offer.
  • The most effective categorization strategies include genres, current affairs/civil rights issues, and interests. For example, Netflix has a landing page for all movie and TV series genres.
  • You can have a dedicated landing page for genres such as action, drama, horror, and comedy, among others.
  • Netflix also has dedicated landing pages for movies associated with women’s rights, the LGBTQ community, Black Lives Matter, Black History month, and more.
  • For interests, Netflix has landing pages for martial art movies, dancing movies, and police movies, among others.
  • You can build more categories to boost SEO efforts.

Link building

  • Getting mentioned on editorial websites is another effective way to drive traffic. These inbound links will enhance the overall authority of your SVOD site.
  • When a user searches for ‘best 2020 movies’, the entire first page ranks editorial websites like cosmopolitan.com and elle.com.
  • Editorial websites have quite a loyal following and strong domain authority.
  • You can reach out to the authors of these articles and request for a mention of your content/service.

Use the right schema markup

  • Use VideoObject, TVSeries, and TVSeason schema to your site. This markup will help search engines understand your content better.
  • Your site will be able to rank for attention-grabbing results, which will increase click-through-rate.
  • Netflix uses VideoObject, TVSeries, and TVSeason schema in its source code. The advantage is that Netflix ranks higher on intent-specific searches.
  • For example, when a user searches for ‘watch Suits Season Two Episode Six’, Netflix will rank high in video rich results.
  • This strategy is particularly useful when content is offered by more than one SVOP.

Conclusion

  • The primary goal of SEO is to allow your site to rank higher. Optimizing for SEO is the only way a website can boost traffic in a highly competitive industry.
  • To make your SVOD site stand out in Google search results, use dedicated landing pages, build links through editorial websites, and use the ideal schema markup.


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