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THE IMPORTANCE OF META DESCRIPTION FOR SEO IN 2020

THE IMPORTANCE OF META DESCRIPTION FOR SEO IN 2020

The Importance of Meta Description for SEO in 2020

  • A Meta description, sometimes referred to as Meta description attribute, is an HTML element that provides a summary or describes the content of a web page.
  • It helps the readers to assess the relevance and recency of your content. As such, it affects click-through rates.
  • The recommended length is between 50 to 160 characters. Always keep your Meta description long enough to be sufficiently descriptive.
  • Google will place a snippet from the target page that matches the user’s query.
  • At times, Google might overrule your Meta description if they think it doesn’t adequately answer the user’s query.

Why does Meta description matter?

  • The Meta description tag is critical for SEO ranking. It helps search engine users assess the relevance of your content.
  • It communicates the up-to-date resources used in a specific topic. Publishers in competitive and active industries like travel need to regularly deliver information that is recent based on what their audience value.
  • Since identical titles dominate most search results, the Meta description communicates what unique value your page will provide.
  • It helps your web page stand out, given that most of your competitors are optimizing only for the Google algorithm.
  • The 160-character allowance gives you plenty of room and visibility to show users your value proposition.
  • Studies show that 40% of Google users cannot distinguish between AdWords ads and organic listings. So many people searching for your business will respond the same way they would a paid ad.
  • You can also mention your unique selling point to stand out from other search results. Also, include a call to action to encourage the visitor to do more after reaching your page.
  • So make sure each character serves a purpose. It is easy to get carried away with optimizing for Google algorithm.
  • Do not forget that the primary goal of the meta description tag is to appeal to searchers. You can intelligently include the keywords your page is targeting.

Conclusion

  • A meta description can have a significant impact on your SEO efforts. Note that, search engine ranking is not the central role of the Meta description.
  • Meta descriptions are extremely important for click-through rates. Optimizing your Meta description can help you achieve a higher click-through rate.


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