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Why Should a Website Be SEO Friendly?

  • Every day, two million posts are published on WordPress alone. Therefore, ranking on the first page of Google search results can be a deciding factor for your business success.
  • SEO is the process of ranking high on the unpaid section of search results known as Organic listings. It involves optimizing content around a particular keyword to show up as a top result.
  • There are three integral players in this process, namely, the publisher (you), the search engine (Google), and the searcher (end-user).
  • You need SEO to make Google include your post as the top result when the end-user searches that keyword.
  • The reasons why a website should be SEO-friendly are apparent.

Enhance User Experience

  • SEO strategies enhance user experience by providing answers to common customer concerns.
  • By creating content around such concerns, the publisher turns SEO into a powerful tool to drive traffic and improve the customer experience.
  • Improving site speed and focusing on mobile-friendliness, which are powerful SEO strategies, can help enhance the user experience.

Capture Attention of the Search Engine

  • Updating old content can help a publisher boost search engine traffic.
  • In Google’s algorithm, you are more likely to gain traffic by updating your content with SEO to make it more appealing.
  • When the search engine views your content favorably, you will rank higher in search results.

Improve Engagement

  • The main goal for digital marketers is to improve customer engagement. SEO-friendly websites are more likely to reach more people through search results.
  • These pages are more likely also to generate comments from visitors. It allows them to spend more time on the site and share the content with their friends.

Higher Ranking

  • SEO strategies ensure a search engine quickly finds content or a web page.
  • Once your site appears at the top of the ranking, the end-user will be able to see more content on your website.
  • Ranking higher on search results allows customers to be familiar with your products and services.
  • When a website ranks higher on search results, it can convert more people as long as it maintains the top position.


  • Spending money on a digital presence can be fruitful.
  • The relationship between ROI and SEO efforts can be easily demonstrated and established.
  • SEO strategies lower advertising costs and deliver the best ROI.
  • SEO gets you into the first page in the search results, where you can generate more traffic.
  • It also helps target customers who will engage with your brand now and do not require time for convincing.


  • SEO involves mapping the customer journey and identifying concerns at each stage, then creating content focused on answering these concerns.
  • It also involves providing related images and videos, supporting text, easy navigation, and mobile-friendliness.
  • These strategies can help boost credibility, increase website traffic, and improve brand visibility.

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